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IT'S ONLY NATURAL : DISCOVERY


It's Only Natural is a one-of-a-kind retail store in Kansas City, Missouri. Its owner started out selling clothing at an outdoor Farmer's Market. The idea for the shop came out of the owner's desire to find clothing for that was safe for people as well as for the environment. It's Only Natural carries clothing and accessories made exclusively from eco-fabrics like organically-grown cotton, hemp, tencel, wool, angora, alpaca, PCR fleece and more.

At the start, It's Only Natural was a small business which had only just begun to establish a web presence. There was no capacity for online sales, and their ability to use e-mail as a marketing tool was low. In order to maximize It's Only Natural's ability to expand, we decided on an approach that would unfold in stages, starting with the website and marketing tools, and then moving towards e-commerce.
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