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IT'S ONLY NATURAL : DEVELOPMENT

The development of It's Only Natural's e-commerce side was a challenging task. Like many small stores, It's Only Natural had no automated inventory system or computerized catalogues to order from, meaning that the product list had to be collected and sorted by hand before it could be compiled into a final database. Despite that, the efforts of It's Only Natural and Bensoft together helped create the entire product line and incorporate features such as special offers, which were provided in a specific sidebar for each section.

With color and size dropdown options, pop-up product viewing, and flexible cart options that allowed for quantity and color changes with just the click of a button, It's Only Natural was finally able to move from a single, local store onto e-commerce offerings. Customers are able to make adjustments to their order quickly through the update and option buttons, which provide price comparisons for ease of calculation.

Another feature we integrated into It's Only Natural's website was the Content Management System, which functions off PHP code to provide an easy, effective way for the business to update their pages on the fly. With the ability to create an unlimited number of webpages automatically inside the existing templates, the Content Management System was an excellent tool for a small business owner with limited time to learn and manage their site's HTML. Additionally, the E-Commerce Management System allows for equal flexibility, allowing special offers and related products to be changed instantly if desired.

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