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HOOLIGAN UK.COM : DISCOVERY

Founded by a former drummer of the British Ska band Bad Manners, this online clothing store offers quality t-shirts, hats, footies and hoodies imprinted with their unique line of Hooligan graphics. Not only did Hooligan UK want to provide an online web store with multiple currancies and shipping, but also a bulletin board where visitors could leave their feedback. They also wanted to feature detailed information about the original Bad Manners band.

Hooligan UK had an image to promote that wasn't just a clothing line. They wanted to express an entire attitude that was rooted in a cultural and musical history, and share related merchandise in the process. With a target audience that spanned several nations, Hooligan UK had to reach them all without losing any of its distinctive flavor.


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